Homebuyer Marketing

• Finding leads

• Creating value, education & trust

• Customer journeys for buyers & messaging

• Diversity

• How to write a personal campaign

*Bonus homebuyer marketing campaign template

First-time Homebuyer Marketing

• Finding leads

• Creating value, education & trust

• Customer journeys for buyers & messaging

• Millennials 

*Bonus FTHB PP sales presentation

Move Up Buyer Marketing

• Finding leads

• Creating value, education & trust

• Customer journeys for buyers & messaging

• Confidence in selling

*Bonus Move up homebuyer marketing campaign template

Refinance Marketing

• Finding leads in your own data

• Creating value, education & trust

• Customer journeys for buyers & messaging

• Tech tools

*Bonus refinance marketing campaign template

Referral Relationships

• How to find new agents

• Strengthening current relationships

• Thinking outside of agents

• Builders

*Bonus PP presentation template for selling YOU to referral partners

Referral Marketing

• What is the upside to working with you?

• Preparing your partners to sell your services

• Coaching & Mentoring

• Creating a Squad

*Bonus realtor marketing campaign template

*Bonus weekly referral connection task list

Creating & Selling a Personal Brand

• What is your brand?

• How do you start or update a brand?

• How to announce it to the world

• Where to showcase it

• Compliance 

Building & Curating a Database 

• Stop using Excel

• Who are the people in your neighborhood?

• Referrals

• Segmenting Audiences

• Controlling your data

Events

• Planning

• Swag

• Setup

*Bonus Mortgage Event Planning Guide

Video

• 101

• What to wear

• Lighting & background

• Different messages for different platforms

Websites & Blogging

• Websites basics and compliance

• Creating value, education & trust

• SEO

• Content

Social Media

• Facebook

• LinkedIn

• Instagram

• TikTok

• Budgeting time correctly