About Us


Mix 1-part engineer + 1-part salesman + 22-year Air Force veteran + a constant thirst for improving systems, and you have our CEO. When he isn’t flying his planes, Tom runs very successful mortgage branches in North and South Carolina while creating new systems and partnerships for Motivator CRM.


Drawing upon considerable knowledge and experience in digital and social marketing, Kelly combines her skills in sales with an eye for design to make Motivator the marketing machine it is. She manages the collective craziness that comes with a creative team, and keeps everyone laughing.


When he isn’t grooming his majestic beard (not shown here), Ben is masterfully constructing the matrix that is the CRM system we know as Motivator. A former marketing and CRM engineer in his previous life, Ben has a mission to make our platform easy to use and navigate while improving customer experience.

Chief Content Strategist

Beneath this pretty exterior is a brash, sassy researcher, writer and graphic designer who keeps us on our toes with her lethal combination of dry wit and potentially dangerous throwing arm. Molly is highly respected, but that’s mostly because we all fear (and adore) her.

Training Sensei

Self-professed as a “giddy geeker,” Joey is enthusiastic about helping others learn how to utilize Motivator. Her combined tech savvy and marketing and communication skills give her the tools she needs to lead our users to success, while she geeks out a little bit in the process.

Systems Analyst

Sydney’s artful sarcasm and history as a loan officer made her the perfect choice to head up our training and support department. She skillfully fields our user questions and applies her knowledge of the industry with her sly sense of humor to everything that she does.

Head of Web Development

Proficient in multiple website platforms and languages, Lena creates the massive construct of websites that makes Motivator CRM’s digital marketing system possible. She is always looking for the newest ways to integrate our products, and manages her team of developers with ease.

John McKiever
Support Samurai

John brings to the team an extensive background in digital marketing, multimedia design and project management. He enjoys traversing through digital environments, troubleshooting support tickets, and cutting his ham sandwich in half with a katana.

Jared Turner
Jared Turner
Systems Editor

With an extensive background in writing and editing across numerous digital and print platforms, Jared is driven — OK, maybe even slightly obsessed — with ensuring that all Motivator-produced content is up to the highest standards of accuracy, grammar and style. When Jared isn’t busy proofing, he’s probably somewhere cheering obnoxiously for his beloved Virginia Tech Hokies.

Princess of Design

Known affectionately to our team as “Sparkles,” Kristen brings her amazing graphic design skills to Motivator to keep us looking sharp and modern. Her smile and infectious laugh make our offices a happier place to work.

Lanier Kirk
Onboarding Specialist

Part executive assistant attempting to keep Kelly sane (no easy task), Lanier is the ninja behind easy application for all of our new users and the front line of onboarding questions.

Kaitlyn Lee
Onboarding & Support Specialist

Kaitlyn’s quick laugh can often be heard in our office halls, and she uses that same upbeat attitude when helping our users navigate the system. From the moment someone signs up, and every step along the way, she works hard to answer all technical questions with a smile.

Kathy Campanelli crop
Kathy Campanelli
HR Manager

When she isn’t fielding billing inquiries or entering our vaca time, this non-judgmental, optimistic country girl loves warm weather, cartoons and being barefoot. She is also always up for tapas and tequila!

Austin Larr
Head Cheerleader & Unofficial VP of Sales

Even though, technically, Austin doesn’t work for Motivator, he is our favorite user and does email us like he’s on staff. He told us he deserves to be on the website, and we like to indulge our favorite people. #salesmaster

Web Team

Lena leads an incredible team of talented people who work tirelessly to create and update our websites for our clients.