How Does Motivator CRM Use Mortgage Marketing to Educate Buyers?

Motivator CRM (MCRM) is more than a mortgage CRM system and digital mortgage marketing platform — it is a tool that will truly help grow your business. Today’s homebuyers are more educated than in the past, and they expect to learn more than ever about the homebuying process. Everyone has questions, and MCRM has the answers at the tip of your fingers.

Purchasing a home is one of the biggest decisions someone will make in their lifetime, and the steps throughout the loan process can be even more complicated than they first seem. Between finding the right home, securing a mortgage, determining costs, and more, first-time homebuyers can become easily confused. Once the process begins, the buyer has many considerations. Among them are getting pre-qualified, locking in mortgage rates, loan processing and appraisals. You can probably see how this can easily overwhelm a homebuyer, but this is where Motivator comes into the picture and makes a difference.

The Motivator CRM platform creates timely mortgage marketing communication that keeps your clients up to date throughout their homebuying decision process. This is accomplished in part by Motivator’s use of email nurture campaigns to educate buyers before the loan process even starts. We currently have more than 20 campaigns — broken into multiple categories — with focuses on both potential buyers and business partners. These campaigns inform buyers on what they hope to purchase, how to handle the process, what to expect, and much more.

How does Motivator CRM help educate homebuyers? It …

  1. Teaches them how to become a successful homebuyer

Most homebuyers are completely surprised when it comes to buying a home for the fist time. Getting the loan in place is one of the most stressful parts of the process. You will need to help your borrower figure out the kind of home they can afford based on their income, and guide them through expenses, sources of down payment and other financial data. Once they understand how to do this, their nerves are calmer, and they can prepare for the next step.

  1. Allows them to understand their credit scores

The most important step in buying a home is knowing your credit score. This will determine whether you qualify for a mortgage, and the loan terms you will be offered. Potential buyers typically must raise their score before purchasing a home, so it’s a huge benefit to teach them to fully understand how credit affects a lender’s decision.

  1. Educates on becoming pre-qualified or pre-approved

Homebuyers need to know the kind of home for which they will qualify. Knowing their exact budget will save them time searching for a new home. Becoming pre-qualified or pre-approved shows sellers that you are serious about buying a home. Pre-approval will especially help you in competitive real estate markets and give you a good chance of getting approved for a loan.

Motivator CRM is a great tool for keeping buyers in the loop because it lets them know that you care about their loan process and that you want to help them learn more. Motivator exceeds buyers’ expectations by having the answer before they can even ask the question, and if they do have questions, we have the answers they want to hear. Our loan officers are mortgage industry experts but having Motivator CRM as an additional tool can be a major benefit to both the loan officer and the homebuyer.

Motivator captures detailed information about your customers, which allows you to determine what your customers need to achieve their goal. Motivator will help you cultivate the relationships you want and ensure that your borrowers are getting the information they want when they need it most. Motivator CRM will help you become a more successful loan officer, and you certainly will not regret becoming a Motivator CRM user.

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