Why Are Mortgage Newsletters Important?

One of the best ways for companies to interact with their customers is to keep in touch with them on a weekly basis and build firm customer relationships. Newsletters are an extremely beneficial marketing tool that help provide regular communication and keep your customers up to date on the latest news. Motivator CRM, a digital mortgage marketing company, utilizes informative and effective newsletters to help you stay in contact with prospects and business partners looking to refinance or secure home purchase loans.

Newsletters are a great way to increase awareness, acquire more business with future and former customers, educate prospects, shorten the sales process, and much more. Regular communication is a must-have in the mortgage industry to help make the loan process go more smoothly and allow your customers to become comfortable working with you. Motivator CRM’s newsletters are designed and written with your customers and partners in mind. Here are why newsletters will be a valuable marketing tool for your business:

Educate Prospects And Real Estate Agents

Each newsletter sent by Motivator CRM has beneficial information targeted to the correct market. Consumer newsletters are typically about home improvement, ways to decorate your home for the holidays, how to keep your home safe, etc. Realtor newsletters give Realtor partners information on how to generate leads, improve social media accounts, provide updates on mortgage rates, and much more.

Strengthen Relationships

It is extremely important to have an effective communication tool for keeping in touch with your customers, especially if you want to build strong relationships with them. Motivator CRM newsletters give you the ability to keep your customers engaged with your business during all seasons of the year. Reaching out to your customers with helpful and informative content keeps you top of mind, prompting them to reach out to you if needed.

Close More Loans

Newsletters are a great communication strategy that fits your audience’s needs and helps keep your audience educated about the loan process. The more newsletters you send out, the more people will pay attention to your messages and help you receive a higher overall return. Our newsletters provide great value, beyond sales, by providing your customers with content relevant to them. Customers are more likely to close a loan with someone whom they trust and find loyal to them. Newsletters are a fantastic way to build that loyalty.

Motivator CRM offers a Realtor Monthly Newsletter and a Consumer Monthly Newsletter. These newsletters are distributed to your selected agents or closed borrowers and your selected referral sources and partners. Each newsletter contains a seasonal or holiday theme and provides links to several articles that also go on your website. These articles can be shared on their social media page to attract potential borrowers, which is a great way to connect with more people. The timing of these newsletters is based on the holiday occurring in that month.

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