As a regional vice president of Fairway Independent Mortgage Corporation, Tom uses Motivator CRM primarily for recruiting purposes. As Tom is talking with loan officers and branch managers at other mortgage companies, Motivator gives him a system where he has a single point of contact and reference for his database. With mortgage marketing system Motivator CRM’s pre-written campaigns and phone call scripting, Tom can prepare his communication in advance, making it simple and effective to recruit mortgage loan officers and branch managers successfully.
Tom adds that in addition to helping loan officers be more productive and successful, Motivator CRM is equipped to help loan officers convert mortgage loan leads into applications. While leads can be bought, those who are most successful have a proven system to convert mortgage leads to mortgage loan applications — and that’s what Motivator CRM provides to our customers.