Blogging is one of the best ways for your business to thrive and to enhance your digital mortgage marketing efforts. It is the most interactive part of your Motivator CRM website and the most important aspect of marketing for your business. Blogging delivers numerous benefits which include drawing more traffic to your website, converting that traffic into leads, developing relationships, keeping customers engaged, establishing your business, and connecting with people.
Posting blogs on your Mortgage CRM allows you to give your clients answers and advice on problems you didn’t know they had, as well as offer information during the home loan process. Blogging gives your clients the opportunity to engage in conversation and lean on you for advice about the mortgage industry. Here are some of the best reasons why you should start sharing blogs through your Motivator CRM website:
Boost Search Engine Optimization
Blogging will significantly enhance your search engine rankings over time if you blog constantly. Search engines love fresh, valuable content, and the easiest way to get the search engine’s attention is with fun new blogs. More content added to your website will help improve your search visibility and inevitably increase website traffic to your domain. Make a habit of using SEO-friendly words and phrases such as “mortgage,” “digital mortgage marketing,” “homeownership,” “home loans,” and “buying a home,” to improve your chances of being found in a Google search.
Builds Relationships And Sales
Having blogs will make clients look to you as a reliable resource for information about the mortgage industry. These blogs help you stay on top of the game, offering the latest trends, news and guidance that is very helpful for your clients and future clients. The more information people get out of you, the more they will want to buy from you.
Increase Brand Awareness
Well-written blogs demonstrate that your company’s goal is to build and maintain your brand identity. As a mortgage company, it is important to provide instant exposure for your company so that your clients will feel comfortable working with you. Blogging allows you to put your company out there for your clients to see how you establish your brand identity, and to help make your mark on closing deals with the right clients.
Social Media is the perfect way to share your blogs with customers and future clients. Having regular content on sites such as Facebook, Twitter, LinkedIn, Instagram and Google+ is an awesome way to stay in the competitive environment with other mortgage companies. To close more loans, you must connect with more people, and the best way to connect with more people is by using social media on a regular basis and posting relevant content that is beneficial to your clients. Social media allows you to stay up to date with your clients and understand how to best help them next.
Motivator CRM posts creative blogs on your website every Tuesday, Wednesday and Thursday. These blogs are highly informative and teach consumers how to become homebuyers, keep their home in good shape, decorate for different seasons — and the list goes on. These blogs are directly tied to your emails and your website, and they are shareable on all forms of social media.